Oh you best believe we put a clue about the new Kerastase Genesis in the headline. Yes, it’s kinda because we have fallen in love with it, but mostly because Kerastase Genesis is the new Queen on the block for hair-fall prevention.
We all age. It’s inevitable. And yet here Kerastase are, trying (and succeeding) in defying the ageing process. But it’s not just aging that can cause hair-fall in women.
Women may lose hair following childbirth or during menopause too. But it’s nothing to be embarrassed about, it’s totally normal. In fact, one study found that 40% of women experience hair loss by the time they’re 40. And in another a whopping 88% of women said they’ve experienced it in their life.
What’s more shocking though, is that only 10% of those women treat their hair loss. Until now.
That’s where Kerastase Genesis comes in. In a hair-care first, Kerastase has created a non-clinical solution to female hair-fall. Science says that hair loss is due to collagen accumulation and rigidfrication around the fibre. Big words we know. But it means that from both genetic, or external factors, hair falls from the roots (due to stress, hormones, or diet) or breaks at the end (from brushing, heat styling, or pollution) causing a lack of individual strands on the scalp.
So how does Kerastase Genesis fix this? Well it’s simple…ish.
Kerastase Genesis has created a collection of 7 products supercharged to help you fix your hair-fall. It seems like a lot, but really it’s mix-and-match. So let’s break it down to find out exactly which products you need to help your hair-fall.
Serum Anti-Chute Fortifiant or Ampoules Cure Anti-Chute Fortifiantes
Start your day strong with a bit of Anti-Chute Fortifiant. These serums improve hair resistance from the root to help prevent hair-fall. Day after day these products help to re-anchor hair follicles into the scalp while building a beautiful foundation for future hair growth.
What’s the difference? While the Serum is a softer approach to treating hair-fall, the jelly-like formula of the Ampoules shots re-anchor the hair follicle to the scalp using a more intense method. The Ampoules formula also decreases itchiness and soothes by reinforcing the scalps natural protective barrier.
Kerastase recommends using either the Serum or Ampoules it once daily in the morning (or night) on the root of your hair for 6 weeks on dry or towel-dried hair, and massaging it into the scalp.
Shampoo – Bain Nutri-Fortifiant or Hydra-Fortifiant
First things first, shampoo. Kerastase has you covered whether you have dry (nutri) or fine (hydra) hair. Both products are enriched with a potent combination of Edelweiss Native Cells and Ginger Root in a formula that strengthens hair fiber.
Conditioner – Fondant Renforçateur
Of course, we follow this up with a conditioner. This creamy formula boasts 97.7% reduced hair-fall due to breakage with a super lightweight finish. It does this by helping restore and reinforce the fiber and reinforce.
Masque Reconstituant
Use this instead of the conditioner for even stronger protection against hair-fall due to breakage. Unlike the conditioner which you wash out immediately, pop the masque on towel-dried hair and wait for 5min before washing again for it to work its ultimate magic.
Défense Thermique
Last but certainly not least is the Défense Thermique – your go to protection against heat. This product is all about hydration and protection without weighing your hair down. For every babe that uses heat on their hair, we beg of you, please use a heat protection formula like this one.
Ok so we know it may seem very product heavy, so here’s a quick guide to who needs what –
Fine or normal hair?
Oily Roots, Dry Lengths?
Thick, Dry Hair?
Wow, I think we covered everything. If you suffer from hair-fall from the root or breakage, we can’t recommend the Kerastase Genesis enough. If you want some more information, of course you can always chat to Taleah and the Savvy team. We are always here to help. Otherwise pop by any time to pick up your Kerastase Genesis products. We can’t wait to see you.
Taleah and the Savvy Team xx
