Shu Uemura Art of Style Nendo Definer Matte Clay 71ml

Shu Uemura Art of Style Nendo Definer Matte Clay 71ml


A matte-finish styling paste for short hair.


6 in stock

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Category GTIN: 3474636876884


Hair pomade that defines strands, adds workable hold and builds texture while still leaving the hair with a silky matte finish. Allows you to mold strands into a more rebellious, unexpected looks or dab onto strands for a smooth, controlled finish. Ideal for creating textured, roughed up hair styles.


Inspired by the Japanese art of minimalism, nendo means “clay” in Japanese. Similar to clay, Nendo Definer hair pomade adds workable hold, builds texture, and provides a matte finish.

  • Matte finish styling paste
  • Soft and easy to work with
  • Adds volume, definition and texture
  • Provides workable hold that retains flexibility
  • 71ml



Weight 0.103 kg
Dimensions 7 × 7 × 4.5 cm

How To Apply

Apply on towel-dried hair or dry hair for textured, unruly style. Blend and layer with other products of this range to create unique textures and results.

Usage Advice

Who is the Shu Uemura Art of Style Nendo Definer Matte Clay best for?

Styling pastes like this are best used on short hair, so if that’s you, we’d suggest getting amongst. This one has a matte finish, which makes it ideal for creating messy, lived-in styles.

How should I use the Shu Uemura Art of Style Nendo Definer Matte Clay?

You can use this paste on either damp or dry hair. Either way, work a little between your fingers to warm it up, then use it to shape your hair exactly how you’d like. Adds volume, definition and texture depending on how you style your hair.


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ethylhexylglycerin ●  mica  ●  ci 77499 / iron oxides
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benzyl benzoate ●  alpha-isomethyl ionone ●  linalool
hexyl cinnamal  ●  citral  ●  benzyl alcohol ● citronellol tocopherol ●